We Guess it Pays to Be "All in the Videos"! Diddy to be Honored with Lifetime Achievement Award!
Remember that time Sean "Puff Daddy, P. Diddy, Diddy, Love" Combs was not so subtly referenced in an acceptance speech by Suge Knight for being present in other artist's music and videos? No?
Well, we guess it DOES pay off to be "all in the videos, all on the records" because Diddy is raking up the award of a lifetime!
Today, BET announced that legendary mogul and cultural pioneer Sean ‘Diddy’ Combs will be honored with the prestigious Lifetime Achievement Award at “BET Awards” 2022. The coveted award honors industry giants who have not only significantly shaped culture through their extensive careers, but who have also been transformative leaders that consistently inspire generations by setting a true standard of excellence.
“Diddy has always been a pioneering force in our community, breaking barriers, achieving unprecedented heights, blazing new trails, and, in so doing, raising the bar for all of us,” said BET CEO Scott Mills. “His virtuosity is matched only by his range – from music to media, culture, business, and philanthropy – Diddy has exemplified Black Excellence. We are delighted to have this opportunity to use our biggest stage to recognize the extraordinary accomplishments of our friend Diddy.”
“Puff’s contributions to culture transcend Hip hop. Growing up in DC, I watched his rise at Howard University as he repped Black excellence from day one. It’s an honor to celebrate him now, while he is still on his incredible journey,” said Jesse Collins, BET Awards Executive Producer and Founder & CEO, Jesse Collins Entertainment.
“BET Awards” 2022 will air LIVE Sunday, June 26 on BET at 8 pm ET/ PT from the Microsoft Theater in Los Angeles and will be hosted by Academy Award®-nominated and Golden Globe®-winning actress, writer, director, producer, and philanthropist Taraji P. Henson,