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BET Names Grammy®-Nominated Artist/Producer Fridayy as the ‘BET AMPLIFIED’ Artist for November '23!


BET names American-Haitian singer, rapper, and record producer Fridayy as its BET Amplified artist for November. BET Amplified is BET Music's stamp of approval for the next big thing in music. You may recognize this multifaceted artist from appearing on the song "Forever" by Lil Baby or the title track of DJ Khaled's album God Did, but Fridayy is continuing to make big waves in the music industry in his own right.

When he’s not burning up the charts, you can catch this captivating R&B singer performing at the Grammy® Awards alongside DJ Khaled, JAY-Z, Lil Wayne, Rick Ross, and John Legend. The Def Jam recording artist released his debut EP last year on October 21st and was recently named Billboard's September 2023 R&B/Hip-Hop Rookie of the Month.

Fridayy can now also add BET Amplified Artist to his list of accolades. As a BET Amplified artist, Fridayy will receive BET Music’s support across multiple BET campaigns and platforms, including BET, BET Her, BET Jams, BET Soul, BET.com, BET Socials, and BET’s Official YouTube Page.

Previous BET Amplified artists include Ambré, Armani White, Asake, Big Boss Vette, Coco Jones, HDBeenDope, Kaliii, Lakeyah, Larry June, Lola Brooke, Maiya The Don and more! About Fridayy: Born Francis LeBlanc, Fridayy learned to play several instruments at a young age — including piano, guitar, drums, trumpet, and bass, at the encouragement of his father, a Haitian immigrant, and musician. He was nurturing his love for music and instrumentation in a local church choir, where he’d begin to craft his spacious and evocative sound, a blend of alternative R&B and gospel that was also inspired by his favorite acts PartyNextDoor and The Weeknd. Between 2012 and 2013, Fridayy released a steady stream of music on SoundCloud, and while he worked on his art quietly, Fridayy actively pursued a career in basketball, but an injury derailed his NBA dream. He returned to his first love and set himself back on a path towards music full-time.


After years of building a solid reputation with high-profile industry executives and musicians, the Philadelphia artist and multi-instrumentalist breakthrough arrived in 2022 as a feature on DJ Khaled’s “GOD DID,” featuring Rick Ross, Lil Wayne, and Jay-Z. He has also recently written, produced, and collaborated with countless artists, including Lil Baby, Chris Brown, Lil Tjay, and Rod Wave, to name a few. This year, Fridayy was named as part of XXL's 2023 Freshman Class of 2023. He gave a heartfelt performance for his freestyle that featured a choir to sing background vocals.


Congratulations Fridayy!

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