“BET AWARDS 2023” TAKES #1 SPOT AS BEST PERFORMING CABLE AWARD SHOW THIS YEAR AMONG ALL AUDIENCES.
Culture’s biggest night, the "BET Awards" 2023, remains the undisputed #1 cable award show among P 18-49 for the 2023 broadcast season. Celebrating 50 years of hip hop and uniting old school and new school, the LIVE award show was a non-stop hip hop party featuring an incredible lineup of performers. “BET Awards" 2023 premiered Sunday, June 25, and drew 2.8 MM Total Viewers P2+ (EDAC), simulcast LIVE across nine Paramount networks, including BET, BET Her, Comedy Central, MTV, MTV2, Pop, Nick at Nite, TV Land, and VH1, up +2% vs last year in ratings. 1.8 MM Total Viewers P2+ viewed on BET alone.* Culture’s biggest night was the ultimate celebration of hip hop diversity, expansion and global impact. BET now holds the Top 2 Cable award shows of 2023 for Black viewers (“BET Awards” 2023 (#1) and “NAACP Image Awards” (#2).*
The premiere milestone celebration of the culture delivered viral moments that captivated audiences across platforms, ranking as the #1 Most Social TV Show. “BET Awards” 2023 was the #1 most-watched TV show on social with +104% growth year-over-year, and 6M social interactions.** #BETAwards trended on Twitter in the #1 spot consecutively for 6+ hours worldwide. Total digital views are up +23% year-over-year to date (social + O&O). ***
It was an extraordinary privilege to celebrate Hip Hop’s profound legacy and invaluable contributions to our culture. It was beautiful to watch so many of the artists who have shaped Hip Hop and have been a part of BET’s history return to BET to celebrate Hip Hop on Culture’s Biggest Night,” said Scott Mills, President and CEO of BET. “I am so proud of my team for delivering this powerful, authentic, and comprehensive celebration that has resonated so deeply with artists, fans, and audiences.”
“The audiences have spoken: Culture’s Biggest Night is now Hip Hop’s biggest night. We couldn’t have done it without our amazing production team and the talented group of artists who came together to give Hip Hop its flowers, and all the lovers of the culture who watched live that tuned in across every platform to make this year’s BET Awards 2023 another great success,” said Connie Orlando BET EVP, Specials, Music Programming & Music Strategy.
Fans can catch an encore presentation on Thursday, June 29 at 10 PM ET/PT on BET.
