Earlier this week people in New York and all around the internet were puzzled by a mysterious digital billboard with just the number 4:44 . Many speculated it was some sort of advertisement for an unknown Jay-Z album, maybe an announcement of the twins birth or just an vague advertisement altogether. Well, as it turns out, it's his 13th studio album!
4:44 is actually the title of the album being released by Jay-Z's streaming service TIDAL that has partnered with the mobile service company Sprint. The album's track list and concept are pretty much still a mystery but the trailer for the album eludes to some sort of fighting concept as the trailer features stars Mahershala Ali, Danny Glover and an unseen Lupita Nyong'o. Mahershala looks good as usual but the trailer does give me "Rocky" teas with Danny Glover playing the part of "Mick" Rocky's trainer. Check out the trailer below and then let's speculate and create a story of our own in the comments!